FRANKLIN, Tenn., Aug. 13, 2024 /PRNewswire/ — CESAR® Canine Cuisine, a proud member of the Mars family of brands, is committed to the belief that life is best enjoyed together and that dogs should be welcomed everywhere. To celebrate this, CESAR is partnering with five of New York City’s top pet-friendly restaurants for the inaugural CESAR Restaurant Weekend, inviting pet parents and their furry friends to experience dining out together like never before.
The event will cap off one of the most anticipated restaurant weeks in the U.S. and will run from Friday, Aug. 16 through Saturday, Aug. 17, with specific times at each restaurant. Diners and their canine companions will be treated to a specially curated experience. Four-legged guests can enjoy a unique menu featuring CESAR Mini-Pouch, CESAR® WHOLESOME BOWLS™, and CESAR® SIMPLY CRAFTED™, paired with complementary human food offerings, such as a steak for pet parents and CESAR Mini-Pouch Filet Mignon Flavor for dogs. Additionally, CESAR Restaurant Weekend staff will provide extra perks, including tableside belly rubs and doggy bags filled with bandanas, food bowls, and more, ensuring that furry friends are pampered from the moment they arrive.
Jean-Paul Jansen, Chief Marketing Officer of Mars Pet Nutrition North America, said, “We are dedicated to celebrating the special bond we have with our canine companions. Ultimately, they are more than just pets—they’re family. CESAR Restaurant Weekend offers dogs a chance to experience these cherished moments of togetherness alongside their owners.”
The event will be promoted by the Insta-famous “Maître d’og,” Dash from Dash & Lili The Corgis, along with their pet parents, to encourage New Yorkers to dine out with their dogs during CESAR Restaurant Weekend. Dash and Lili, a beloved NYC duo, are frequently seen sharing both grand and small adventures with their humans—whether exploring the city, attending local dog-friendly events like CESAR Restaurant Weekend, or creating playful chaos with their toys.
The launch of CESAR Restaurant Weekend is part of a broader partnership between Mars Petcare and Tripadvisor, announced earlier this year. According to Mars’ 2023 “Pets Connect Us” Report, only 20% of pet owners in the U.S. and Canada feel their neighborhoods offer pet-friendly dining options. This collaboration underscores CESAR’s dedication to enhancing travel, dining, and pet-friendly experiences for pet parents throughout their journey.
Participating restaurants (which were all identified leveraging the Tripadvisor platform) in CESAR Restaurant Weekend include:
- City Vineyard at Pier 26 in Hudson River Park
- Friday: 12:00 – 4:00PM
- Saturday: 12:00 – 4:00PM
- Torch & Crown in SoHo and Union Square
- Friday: 5:00 – 8:00PM
- Saturday: 12:00 – 3:00PM
- Miriam in Brooklyn
- Friday: 11:00 – 3:00PM
- Saturday: 10:00 – 2:00PM
- 1803 in Tribeca/Manhattan
- Friday: 4:00 – 8:00PM
- Saturday: 4:00 – 8:00PM
“It’s been so much fun working with the CESAR brand to create an event that offers pets and pet parents a menu inspired by the flavors of CESAR Canine Cuisine’s bold recipes for this special weekend,” added Michael Dorf, Owner/Founder of City Winery. “We’ve always tried to offer food that pairs well with wine – so why not find a way to pair our food with the flavors of our favorite companion’s food offerings. I’m excited to offer the CESAR Restaurant Weekend to my guests at City Vineyard at Pier 26 to help further connect people and their pets to bring them together over a shared dining experience!”
Pet parents can use the Tripadvisor Restaurant Guide to discover where to dine with their dogs during CESAR Restaurant Weekend. For more promotions and ideas on pet-friendly travel and dining, visit the Tripadvisor platform. If you’re a business interested in hosting a restaurant weekend in your own city, please reach out to us through our B2B hub for more information.
To learn more about the CESAR brand’s commitment to ‘Go Dog-Friendly’, visit CESAR.com, and follow the brand on Instagram, TikTok, Facebook and LinkedIn.
1 KRC Research online survey of 2,000 pet parents each from the U.S. and Canada conducted October 30 to November 6, 2023.
About CESAR® Canine Cuisine
CESAR Canine Cuisine is a high-quality line of premium dry and wet dog food, and canine meal complements for small- to medium-sized dogs. The CESAR brand wants to transform mealtime into moments of shared joy by providing irresistible taste and varieties dogs love. The CESAR brand offers a wide variety of irresistible wet food flavors through their classic tray offerings, including the HOME DELIGHTS™ line that features comfort food favorites. The SIMPLY CRAFTED™ range is designed to give dogs a simple and tasty meal complement, while WHOLESOME BOWLS™ meals are a healthy and culinary inspired meal or dry kibble topper. The brand also offers three flavors in their dry food line. To learn more, visit www.cesar.com.
About Mars Petcare
Part of Mars, Incorporated, a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love, the 85,000 Associates across 50+ countries in Mars Petcare are dedicated to one purpose: A BETTER WORLD FOR PETS™. With 85 years of experience, our portfolio of almost 50 brands serves the health and nutrition needs of the world’s pets – including brands PEDIGREE®, WHISKAS®, ROYAL CANIN®, NUTRO™, GREENIES™, SHEBA®, CESAR®, IAMS™ and EUKANUBA™, as well as the Waltham Petcare Science Institute that has advanced research in the nutrition and health of pets for over 50 years. Mars Petcare is also a leading veterinary health provider through an international network of over 2,000 pet hospitals and diagnostic services including BANFIELD™, BLUEPEARL™, VCA™, Linnaeus, AniCura and Antech. We’re also active in innovation and technology for pets, with WISDOM PANEL™ genetic health screening and DNA testing for dogs, the WHISTLE™ GPS dog tracker, and LEAP VENTURE STUDIO accelerator and COMPANION FUND programs that drive innovation and disruption in the pet care industry. As a family business and guided by our principles, we are privileged with the flexibility to fight for what we believe in – and we choose to fight for our Purpose: A BETTER WORLD FOR PETS.
CONTACTS
Wes Bottoms
Mars Pet Nutrition North America
317-270-3283
wes.bottoms@effem.com
Jaime Castile
Weber Shandwick
314-368-6616
jcastile@webershandwick.com
SOURCE CESAR® Canine Cuisine