“Wake up and smell the coffee!” The waffle experts at Eggo® have teamed up with the coffee aficionados at Two Rivers Coffee Company to bring your favorite waffle flavors to life in a whole new way—introducing Eggo Coffee. Arriving just in time for National Waffle Day and the back-to-school rush, Eggo is launching its first-ever caffeinated product: Eggo Coffee. This new line features five delicious flavors, designed to perfectly complement Eggo waffles and give coffee lovers a boost on their busiest mornings.
Eggo Coffee brings together the iconic taste of freshly toasted Eggo waffles and the rich, aromatic notes of premium coffee. This unique combination of breakfast favorites is set to elevate fans’ morning routines with a delightful blend of flavors. The all-new Eggo Coffee line features five irresistible flavors, made from 100% natural ingredients and 100% Arabica coffee, each crafted to pair seamlessly with Eggo’s beloved waffle range:
– Blueberry Eggo Coffee: Savor the sweet and tangy burst of berry flavors in every sip, accompanied by a mouthwatering aroma. Pair it with Eggo Blueberry Waffles for the ultimate berry-infused breakfast.
– Chocolate Chip Eggo Coffee: Indulge in the rich taste of melted chocolate chips combined with bold coffee notes. Enjoy it with Eggo Chocolatey Chip Waffles for a decadent morning treat.
– Cinnamon Toast Eggo Coffee: Experience an extra cozy morning with the cinnamon-spiced flavor. Double the warmth by pairing it with the brand-new Eggo Cinnamon Churro Waffles.
– Maple Syrup Eggo Coffee: Enjoy the taste of freshly toasted Eggo waffles drizzled with sweet maple syrup in every sip. Pair it with Homestyle Eggo Waffles for a classic combination.
– Vanilla Eggo Coffee: Inspired by warm Eggo Thick & Fluffy Original Waffles, this rich, robust vanilla coffee is perfect when paired with Strawberry or Blueberry Eggo Waffles for a berries-and-cream flavor experience.
Just as easy to prepare as Eggo waffles, the new coffee line is available in convenient coffee pods, compatible with Keurig brewers. Fans can shop the full range of flavors on Amazon, Walmart.com, Target.com, and TwoRiversDirect.com. The coffee comes in 12-count packs at an SRP of $7.99, as well as 40-count single-flavor or variety packs for $24.99.
“As a parent, there’s nothing like trying to tackle the chaos of the mornings when you’re running on little sleep,” said Joe Beauprez, Senior Director of Marketing for Frozen Foods. “Eggo Coffee is that much-needed caffeine boost families need to get through those crazy mornings, plus it pairs perfectly with our Eggo waffles for a truly satisfying and easy-to-make breakfast. We’re thrilled to partner with Two Rivers Coffee so we can transform the waffle flavors fans love into the perfect cup of coffee for parents and coffee lovers alike.”
“Many of us have fond memories of eating Eggo waffles throughout our childhood, and now, there’s a whole new way to indulge in a taste of that nostalgia thanks to our Eggo Coffee,” said Sam Blaney, Director of Marketing for Two Rivers Coffee. “Inspired by classic Eggo waffle flavors and the flair for flavor innovation at Two Rivers Coffee, each cup infuses a unique flavor that pairs perfectly with your favorite breakfast. We are sure this will fly off supermarket shelves and cannot wait for fans to get a taste soon.”
GET A FIRST SIP AT THE EGGO COFFEE CAFÉ
With National Waffle Day approaching on Saturday, Aug. 24, Eggo and Two Rivers are celebrating by giving fans an exclusive first taste of Eggo Coffee.
New Yorkers, you’re in for a treat! Visit the Eggo Coffee Café at 188 Lafayette St., NYC, from Aug. 21 to Aug. 25 to get a complimentary cup of Eggo Coffee, sample an Eggo Belgian-Style Street Waffle, and grab some exclusive Eggo merch. The café will be open from 10 a.m. to 3 p.m. on Aug. 21 and from 8 a.m. to 3 p.m. on the following days.
Not in New York City? No problem! Fans nationwide can visit eggogiveaway.com for a chance to win a free taste of the new Eggo Coffee from the comfort of their own homes. We’re giving away 20,000 cups of coffee (plus free waffles!) between Aug. 21 and Aug. 25, starting each day at noon ET. With 100 winners each day, there are plenty of chances to join in the fun. Check out the full terms and conditions below.
For more information about this exciting collaboration, follow Two Rivers on Instagram at @tworiverscoffeeco, or visit www.tworiversdirect.com. You can also follow Eggo on TikTok, Instagram, Facebook, or visit leggowitheggo.com.
EGGO™ COFFEE GIVEAWAY
Abbreviated Terms & Conditions. Internet Access Required. Begins 8/21/24 at 12:00:00 PM (ET) and ends 8/25/24 at 11:59:59 PM (ET) or when all available rewards have been claimed, whichever comes first. Limit 100 rewards available each day. Open to legal residents of the 48 contiguous US & DC, 18+ located in the 48 contiguous US & DC. Subject to complete terms and conditions at eggogiveaway.com. Void in AK, HI, and where prohibited. Sponsor: Kellanova, One Kellogg Square, South Tower, Battle Creek, MI 49016.
© 2024 Kellanova
About Two Rivers Coffee Company
Founded in April 2012, Two Rivers Coffee Company has been a pioneer in introducing Keurig-compatible filtered single-serve coffee cups. From its early days establishing the Brooklyn Bean Roastery brand to its current status as a leading independent single-serve beverage company, Two Rivers Coffee has continually pushed the boundaries of innovation in the industry.
Today, Two Rivers Coffee Company offers a diverse product line of over 300 coffee products, along with a wide selection of teas, hot cocoas, ciders, and cappuccino drinks. With a focus on product innovation and bold branding, Two Rivers Coffee Company sets itself apart from competitors, resonating with consumers through unique, trendsetting products that can’t be found anywhere else.
For more information, visit Two Rivers Coffee Direct at tworiversdirect.com.
About Kellanova
Kellanova (NYSE: K) is a global leader in snacking, international cereal and noodles, and North America frozen foods, with a legacy spanning over 100 years. Powered by iconic brands like Pringles®, Cheez-It®, Pop-Tarts®, Kellogg’s Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova aims to become the world’s best-performing snacks-led powerhouse, unleashing the full potential of its differentiated brands and passionate people. In 2023, Kellanova achieved net sales of $13 billion.
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by addressing the intersections of hunger, sustainability, well-being, and equity, diversity, and inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit www.kellanova.com.
About Beanstalk
Beanstalk, a global brand extension licensing agency, works closely with clients to unlock brand equity and create some of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers, and retailers strengthen their relationships with their most important stakeholders—the consumers. Beanstalk offers a wide range of services, including brand representation, digital media representation (Tinderbox), manufacturer representation, cultural intelligence, creative services, legal and financial services, and royalty auditing. With headquarters in New York and offices in London, Miami, Cincinnati, Mexico City, and Sao Paulo, as well as affiliates worldwide, Beanstalk is the recipient of the 2022 Licensing International Excellence Award for Best Licensing Agency. For more information, visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.
FOR MEDIA INQUIRIES, PLEASE CONTACT:
For information on Two Rivers Coffee Company and the new Eggo Coffee
Stacey Bender
Sbender@bendergrouppr.com
For information on Kellanova and Eggo
Bridget Norris
Bnorris@webershandwick.com
SOURCE: Kellanova